Thank you for taking the Brand Maturity Audit!
I’m now reviewing your responses to create a personalised score and identify the most effective next steps for growing your brand.
I'll email this to you shortly, if you've not received a response within 24hrs drop me a message.
Are you ready to take your brand forward?
If you need more in-depth guidance book in a chat to discuss your results. No obligation, just an open chat about where you're at.
About Your Score
You will be given one overall score as a percentage and also a score for each of the areas.
You will be scored in the following areas:
- Brand Strategy & Planning: Whether you have a clear plan, balanced investment, and a system for defining and tracking brand associations and perception.
- Segmentation & Targeting: Depth of market segmentation, clarity of target audiences, and how well you adapt strategies to each segment.
- Brand Positioning: Differentiation, competitive mapping, documentation, and brand architecture alignment.
- Brand DNA & Codes: Core values (DNA), functional/emotional benefits, distinctive assets, and code effectiveness.
- Alignment & Experience: Internal alignment, customer journey, funnel clarity, and delivering a consistent brand experience.