Growth Alignment Diagnostic | Find the Friction Slowing You Down

Let’s Pinpoint What’s Holding Your Growth Back

You’re here because growth doesn’t feel as fast or as frictionless as it should.
‍
This test helps you figure out why.

Answer honestly. Don’t overthink it. And remember this isn’t about being perfect.
‍
It’s about finding the gaps that are slowing you down.

‍When you’re done, you’ll get an email summary of exactly where misalignment is happening and the biggest levers to unlock growth.‍

Get Started

Let's get to know you a bit better.

Name

Your Role / Responsibility

Back Next

By providing your email address, you agree to receive an email with your results and subscribe to future emails from me, Jason Suttie. You can unsubscribe at any time. View our Privacy Policy for details on how I handle your data.

And your business...

Business Industry

Yearly Turnover

Expected Growth (next 12 months)

Years Operating

Back Next

1 out of 15 questions

Purpose and Brand Fit

Does our brand story genuinely reflect the core purpose driving the business?

We haven’t nailed down a clear purpose, and we’ve never checked if it shows up in our brand.

Purpose appears in some brand messages, yet it feels tacked on or inconsistent.

Our brand narrative regularly nods to our purpose, though a few touch‑points miss the mark.

Purpose is front and centre in our brand story and shapes every decision and message.

Back Next

1 out of 15 questions

Innovation and Future Readiness

Are we investing in ideas that will secure future revenue — or gambling today’s resources without linking them to our brand promise?

We don’t track or link innovation efforts to the brand vision.

Some initiatives veer away from the future we describe.

Most initiatives support the promised future, though focus can drift.

Every investment backs up the brand future — and the P&L shows it.

Back Next

1 out of 15 questions

Culture Fit

When you step inside, does the culture feel like the brand looks outside?

We haven’t asked employees what the brand even means.

Behaviours sometimes clash with the values on the posters.

Most teams live the values, with the occasional disconnect.

Culture, processes and rewards all shout the brand values loud and clear.

Back Next

1 out of 15 questions

Audience Match

Are we attracting the high-value customers we planned for — or bleeding budget on buyers who don’t fit the mission?

Our customer data is foggy or outdated

The faces paying us look different from the personas in the deck.

Most buyers fit the bill, though a few wildcards slip in.

Real customers mirror our target personas without surprises.

Back Next

1 out of 15 questions

Pricing and Value

Is our pricing strategy reinforcing brand value — or quietly undercutting profit and perception?

We haven’t asked customers what they think; pricing’s a bit seat‑of‑the‑pants.

Price and promise often send mixed signals.

Price and promise usually walk hand‑in‑hand, with a stumble now and then.

Every penny is set on purpose to back up the promised value.

Back Next

1 out of 15 questions

Marketing Voice

Are we singing a powerful, consistent brand chorus — or letting off-brand noise creep into every campaign?

Guidelines? Metrics? Not really — each campaign does its own thing.

Some campaigns hit a bum note and muddy the story.

Most messaging stays in tune, with the odd off‑brand riff.

Every piece of communication sings the same chorus.

Back Next

1 out of 15 questions

Features and Benefits

Are the features we build and charge for actually delivering the brand promises we shout about?

We’ve never lined features up against promises — no idea if they match.

A few hero features shine, while others leave the promise hanging.

Most features keep the promise, with a couple still catching up.

Every feature proves, or exceeds, the promise.

Back Next

1 out of 15 questions

Channels and Delivery

Are our sales and delivery channels boosting brand strength — or leaking revenue and confusing customers?

We haven’t taken a hard look; channels are chosen for convenience.

Some channels clash with the brand vibe, hurting trust.

Channels usually fit the bill, with the occasional compromise.

Every channel is hand‑picked to reinforce our position.

Back Next

1 out of 15 questions

Customer Experience

From first click to final handshake — does the customer experience live up to our story, or quietly kill conversions?

No tracking, no metrics, just crossed fingers.

Too often the experience doesn’t match the hype.

Mostly on point, though slip‑ups still happen.

From first click to support call, the experience walks the talk.

Back Next

1 out of 15 questions

Growth Moves

Are our growth moves compounding brand value — or quietly burning long-term profit for short-term gains?

No brand‑check on growth moves — if the numbers look good, we sign.

Some expansions make accountants happy but bruise the brand.

Growth moves usually align, with a few questionable calls.

Every new venture is vetted for brand fit before we green‑light it.