Growth Alignment Diagnostic | Find the Friction Slowing You Down

Let’s Pinpoint What’s Holding Your Growth Back

You’re here because growth doesn’t feel as fast or as frictionless as it should.
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This test helps you figure out why.

Answer honestly. Don’t overthink it. And remember this isn’t about being perfect.
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It’s about finding the gaps that are slowing you down.

‍When you’re done, you’ll get an email summary of exactly where misalignment is happening and the biggest levers to unlock growth.‍

Get Started

Let's get to know you a bit better.

Name

Your Role / Responsibility

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And your business...

Business Industry

Yearly Turnover

Expected Growth (next 12 months)

Years Operating

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1 out of 15 questions

Purpose and Brand Fit

Does our brand story genuinely reflect the core purpose driving the business?

We haven’t nailed down a clear purpose, and we’ve never checked if it shows up in our brand.

Purpose appears in some brand messages, yet it feels tacked on or inconsistent.

Our brand narrative regularly nods to our purpose, though a few touch‑points miss the mark.

Purpose is front and centre in our brand story and shapes every decision and message.

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1 out of 15 questions

Innovation and Future Readiness

Are we investing in the ideas and capabilities that will deliver the future our brand promises?

We don’t track or link innovation efforts to the brand vision.

Some initiatives veer away from the future we describe.

Most initiatives support the promised future, though focus can drift.

Our innovation roadmap and resources are tightly aligned to the future our brand commits to.

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1 out of 15 questions

Culture Fit

When you step inside, does the culture feel like the brand looks outside?

We haven’t asked employees what the brand even means.

Behaviours sometimes clash with the values on the posters.

Most teams live the values, with the occasional disconnect.

Culture, processes and rewards all shout the brand values loud and clear.

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1 out of 15 questions

Audience Match

Who is actually buying, and does that match the crowd we say we serve?

Truth be told, our customer data is foggy or outdated.

The faces at the till look different from the personas in the deck.

Most buyers fit the bill, though a few wildcards slip in.

Real customers mirror our target personas without surprises.

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1 out of 15 questions

Pricing and Value

How does your price tag reinforce the value your brand promises?

We haven’t asked customers what they think; pricing’s a bit seat‑of‑the‑pants.

Price and promise often send mixed signals.

Price and promise usually walk hand‑in‑hand, with a stumble now and then.

Every penny is set on purpose to back up the promised value.

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1 out of 15 questions

Marketing Voice

Do our ads and content keep the brand narrative humming?

Guidelines? Metrics? Not really — each campaign does its own thing.

Some campaigns hit a bum note and muddy the story.

Most messaging stays in tune, with the odd off‑brand riff.

Every piece of communication sings the same chorus.

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1 out of 15 questions

Features and Benefits

Do the features customers pay for deliver the benefits we shout about?

We’ve never lined features up against promises, so we don’t know if they hit the mark.

A few hero features shine, while others leave the promise hanging.

Most features keep the promise, with a couple still catching up.

Every feature proves, or exceeds, the promise.

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1 out of 15 questions

Channels and Delivery

Are our sales and delivery channels helping or hurting the image we’re after?

We haven’t taken a hard look; channels are chosen for convenience.

Some channels broadcast a totally different vibe from what we intend.

Channels usually fit the bill, with the occasional compromise.

Every channel is hand‑picked to reinforce our position.

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1 out of 15 questions

Customer Experience

Does the day‑to‑day customer experience live up to the story we tell?

We don’t track it — no CSAT, no NPS, just crossed fingers.

Too often the experience doesn’t match the hype.

Mostly on point, though slip‑ups still happen.

From first click to support call, the experience walks the talk.

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1 out of 15 questions

Growth Moves

Do new deals and partnerships strengthen or stretch the brand?

No brand‑check on growth moves — if the numbers look good, we sign.

Some expansions make accountants happy but bruise the brand.

Growth moves usually align, with a few questionable calls.

Every new venture is vetted for brand fit before we green‑light it.